Top 5 Local SEO Mistakes to Avoid
Top 5 Local SEO Mistakes to Avoid
As you prepare to update your business website, there are a number of important issues to understand pertaining to local SEO and local SEO mistakes to avoid. Currently, Local SEO has become so important that close to fifty percent of all searches carried out on Google are local, and this is something that is expected to become even more significant in the next few years. The following are local SEO mistakes to avoid.
1. Inconsistent, Inaccurate, or Unavailable NAP Information
NAP basically refers to name, address, and phone number. This is one of the principle metrics used by Google when ranking local businesses. You not only have to ensure that this information is prominently and publicly displayed on your business website, but you also need to make that it is consistent. You may not know this, but Google tends to cross check the information listed on your website with what is available on other sites, e.g., local directories, Yellow Pages, and Yelp.
Apart from improving your SEO rankings, NAP can also help you increase your sales, as well as conversions. This is why:
• 76% of all local searches will normally result in a call to your business
• 86% of people will use Google Maps to look up the location of your business
2. Not Claiming Your My Business Page from Google
Do you want to rank well in local SEO? Then you need to claim the My Business Page from Google. Claiming this page from Google will help you rank better in local SEO as it accounts for close to 15 percent of all local ranking signals. Google will mainly use the information that is on your My Business Page, and note the one that you have provided on your website.
You can choose to set up this page with Google directly, but it is always best to verify the listing that you have made, so that no one else is able to edit that information in the future. When setting up the page, you have to confirm that it does in fact include a unique, and correct description of the business, your business should be placed in the right category, and confirm that you have included an address and phone number to accompany that listing. The address and number provided should be consistent with what you have used in other online locations. Additionally, make sure to include as many photos as possible.
3. Not Getting Local Reviews
One important factor that is bound to impact your SEO will be local reviews. You need to understand that getting high quantity, highly diversified, and high quality local reviews will automatically translate to better local SEO.
For starters, once you have created the My Business Page, you need to reach out friends, existing, and past clients who have interacted with your business and ask them to leave a genuine review online. You can also reach out to all the people that are in your mailing list. Review signals normally account for more than 9.8% of all local ranking factors considered. Therefore, receiving good quality reviews will definitely give the business some much-needed SEO boost.
4. Failing to Pay Attention to Local Ranking Factors
It is essential to realize that there are certain negative factors that may jeopardize your local business ranking. These are factors that you should not avoid at all costs:
• Listing the business in the incorrect category when claiming the My Business Page will negatively impact your SEO.
• The presence of malware on your site will automatically damage local SEO
• Providing an incorrect phone number, false business address, or inconsistent address with what is found in another online source will also have a negative impact.
• Additionally, you should make sure that you avoid UPS mail store addresses and PO Boxes. Search engines are only capable of recognizing actual addresses
5. Ignoring Traditional SEO Ranking Factors
As you have already seen, local SEO is unlike traditional SEO. However, you should not assume that the two are completely different. Many of the factors that influence traditional SEO also play an important role in local SEO. SEO such as backlinks, domain authority, and search results in CTR.
If you would like to know more about SEO, and how you can use web design or organic search to improve your local SEO, feel free to contact us . We will sit down with you and advise you on how we can boost your local rankings. If you have an in-house marketing team you can ask us about out SEO Consulting Package. We will hash over any local seo mistakes to avoid that you may currently have.