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Reasons to Invest in an Optimized Website

April 23, 2018

Search engine optimization helps small businesses in creating fast, user-friendly, and an optimized website that rank high in search engines. In return, it will bring more qualified potential customers to their website and eventually boost conversion rates. SEO is also helpful in building brand awareness for a business as search engine users are more likely to trust and click on a website that shows up on the first page of search engine result pages (SERPs) as compared to others. Therefore, every business should make it a priority to utilize SEO for building a strong presence on the web in order to bypass their competitors and get new customers.

Highlighted below are some notable reasons why every business should invest in a Search Engine Optimized Website:

Reason 1: A User-friendly optimized website

With search engine optimization, businesses are able to create a smoother, faster and user-friendlier website. Gone are the days when SEO was just about impressing search engines; now, you also have to improve user experience because this can affect your rankings. Clean, well-structured and uncluttered websites are constructed on the real optimized website and that’s what you need. These websites compel even casual visitors to stick around, which increases your page views and decreases bounce rate. Likewise, posting highly relevant content will keep your readers satisfied.  This will give answers to their problems and give them what they are looking for.

Reason 2: Bring in more potential customers

According to recent surveys, businesses create websites these days for standing out amongst their competitors. This also increases their customer base. Otherwise, why would you invest so much money in marketing? Businesses that optimize their website for SEO bring in more customers and are able to expand and grow twice as fast as websites that don’t. When you build backlinks by guest posting on blogs or posting on social media networks, you are able to reach out to potential customers who are interested in what you are offering, which makes it easier to convert them.

Reason 3: Higher conversion rates

An optimized website will load faster which makes it easier to surf and read them. Furthermore, they are also responsive, which means that they display well on almost all devices such as mobile phones and tablets. It is a given that websites that are easy to navigate and read will probably grab more attention from the visitors and readers i.e. they are more likely to become your followers, subscribers and customers.

Reason 4: Create brand awareness

Creating brand awareness is one of the biggest perks of ranking high in SERPs. When your website appears on the first page of major search engines such as Google, Yahoo, Bing and others, potential customers are more prone to trust them when they conduct a search as compared to brands that don’t show up at all or show up in later pages. This is one of the major reasons why it is essential for every business to invest in SEO because it can get them recognition quickly and at a fraction of what it would cost through other means.

Many may still have troubles ranking but we can help! Check out our local internet marking package and get in touch!



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