6 Essential SEO Strategies to Increase Low Website Traffic
When Search Engine Optimization is done right, your business will reap a lot of benefits in the form of increased revenue and profits. However, it is essential to remember that you cannot simply dust off your hands once you are done. SEO is an ongoing initiative. This means that once you have used your combination of SEO strategies for generating a steady stream of traffic for your website, you have to make the effort of constantly improving and maintaining your search engine optimization in order to ensure you don’t lose the rankings you have worked hard for; and in replace low website traffic.
Generally, when you want to rank high in search engine results, you need to have two key elements; content and links to your website. The problem is that generating these links and coming up with unique and interesting content is no piece of cake. Along with this, there is another hurdle to be taken into consideration. Google has hundreds of ranking factors and some of them carry more weight as opposed to others. Therefore, you need to have a powerful combination of SEO strategies that can get you far ahead from your competitors.
Other than the basics, here are six vital SEO strategies that are critical to help your low website traffic and to keep you website at the top of search engine results:
Improving Low Website Traffic includes:
Create an influencer who is well-versed in the subject matter.
An influencer is a person whose opinion carries weight online. When it comes to SEO, having an influencer on your team is going to make a whole lot of difference as more people will share your blog posts, link to your site and rely on your content. If possible, you should try to get someone who is well-versed in the subject matter to take the responsibility of content creation for your website. This person can be an employee, you or someone else you align with.
Come up with a content marketing strategy.
It is crucial for every website to have a content market strategy that revolves around its primary keywords. You are providing your audience with something to link you to when you create content in the form of research reports, videos, blog posts, webinars and white-papers. If your content is shared on social media, this will provide you with additional links and will help your website as a whole because these links will be of high-quality.
This provides you with high domain authority, which can lead to better search engine rankings for all or most of your content. Plus, with regular content creation, you are able to signal Google and other search engines that your website is active, alive and updated on a regular basis. Search engines will rank your website better when you send this signal because they prefer sites that offer updated and useful information to the user.
Generate powerful backlinks for your page and website.
You will be able to develop backlinks for your website when you have an influencer and a content marketing strategy in place. Nevertheless, this is not enough because your competitors will be doing the same. You should also actively search for ways to get others to link to your website. There are various ways you can accomplish this. You could start doing interviews, focus on writing content for a large publication or recommend your content to specialists, experts and others who matter. As you build backlinks your low website traffic should slowly start to increase.
Another option at your disposal is to use the services of a PR (public relations) firm or even hire a search engine optimization company that has a powerful PR division for helping you. You can also make use of various tools to check who is providing links to your competitors. Once you know where your competitors are getting their links, you can do an analysis to find out how they were able to secure them. Then, you can implement a similar strategy for getting backlinks for your website as well.
Make your website mobile responsive.
A major update was made by Google in 2015 that was called Mobilegeddon. This meant that you lose a significant amount of your search engine ranking in the Google search listings for mobile if your website wasn’t optimized for mobile by April 21, 2015. Going into 2016, you needed to ensure that your website is mobile-ready. In Google’s eyes, there are three options for a mobile website; established on a mobile subdomain, be mobile responsive or take advantage of dynamic serving. Google also gives higher rankings to those websites that use SEO for their applications.
Keep your website secure.
You notice that some websites are HTTP whereas some are HTTPS. The S stands for security and Google wants the websites to be completely secure so much so that it is giving a boost in rankings to websites that have URLs with HTTPS. Moving in 2016, your websites should also transfer to HTTPS. Without an SSL Certificate low website traffic is not uncommon.
Incorporate schema.org markup to your website.
This is the type of markup that can put your website’s code in. With the help of schema.org, you can inform Google where to find your content. You can also inform users about your location and share the kind of company you are. You can also tell Google which picture serves as your logo. Over the last year, Google has hinted that schema.org will aid your site in getting better rankings.
As far as search engine optimization for 2018 is concerned, these are some of the most effective strategies you should focus on. You need to ensure that you are regularly adding backlinks to the website incorporating high-quality and fresh content. Keep your website secure and mobile-friendly because a large number of customers use mobile for internet access these days. Don’t forget to follow the regular SEO practices and you will be able to climb to the top gradually.